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How and where do the Polish shop?

This global study analyses the quality of relations between shops and their customers. Previously conducted in France (from 2015), Italy (from 2016) and Belgium (from 2017), this is the first year it has been conducted in Poland.
Retail customers were asked how they feel and perceive shopping in store. The survey does not analyse market shares or market division, but examines the consumer’s experience in a given store.
It is an analysis of the consumer’s purchasing feelings.

WHAT WAS THE BASIS OF THE STUDY? Customer Expectations 10 Key Values

FINANCE

By using the shop you save money.

RESPONSIBILITY AND VALUES

It is a responsible shop that has established values.

HELP

The shop accompanies you and helps you with your shopping.

HAVE A GOOD TIME

When you use this store, you have a nice time.

INFORMATION EXCHANGE

Using this shop you can exchange information with other customers or even manufacturers.

RESPECT AND TRUST

By using this store you feel respected and trusted.

SAFETY

When you use the store, you feel safe and trust the products.

INFORMATION ACCESS

Using the shop you will find all the information you need for shopping.

PRODUCT SEARCH

By using the shop you can find everything you need.

TIME

By using the shop you save time

WHY THESE VALUES?

Analysing these 10 indicators for the relationship between the customer and the store helps us to place the consumer’s expectations in the expectation matrix.
This gives retail chains the opportunity to analyse the quality of the relationship between the consumer and the store.

Graphique 10 valeurs - FR

WHICH SECTORS WERE SURVEYED?

COSMETICS

FOOD

FASHION

TECHNOLOGY

SPORTS